Friday, April 10, 2009

NAWBO - Women in Business: The Quick Portrait


A great portrait can happen anywhere.This image was created at the 2007 National Association of Women Business Owners (NAWBO) Women's Business Conference in Atlanta, Georgia. Neeti Dewan is a business owner from Los Angeles. I have worked with the Los Angeles chapter of NAWBO for several years and this was my second year working with the national office.

Anyway, I knew Neeti from work in Los Angeles and I saw an opportunity to create a powerful shot of a woman in business. Conference days are long for everyone. It would be tough trying to plan this in advance. It was kismet! She was moving quickly that day from one session to another and I seized the moment.

The hotel was beautiful… lots of light filtering down from the atrium… and a ceiling overhang just above her head that I could bounce light from. I set my on-camera SB800 flash to manual and pulled out my light meter to take two readings; one for the ambient light and the other for the strobe. 1/60 sec. @ f/5.6 – 400 ISO would give me an image that recorded detail in the background while providing flattering light on her face. I always have a silver reflector with me which I placed just below her waist… if you look close, you will see the reflection in her eyes. The whole session took less than two minutes.

The 2009 NAWBO Women's Business Conference is in Chicago. I’m looking forward to creating more images like this.

Click here to see a few images from the 2007 NAWBO conference.

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