Tuesday, April 6, 2010

The Comfort Zone



 

The minute I walked into her home yesterday, I knew the look... Dorothy was not looking forward to our photo session. The first thing that I needed to do was to find her comfort zone. I pulled out my iPod, small Altec Lansing speaker and cued up Sergio Mendes & Brasil '66.

We started the session with Dorothy standing... then sitting on an apple box... then sitting on the floor... The images looked better with each posing change, but we weren't there yet.

Then I asked her to lie on the sofa... BINGO! Now to set the lights. In the background... The 5th Dimension's One Less Bell To Answer is playing.

  • First bounce one Dynalite head off the white ceiling.
  • Next place another Dynalite head w/a grid to the left rear of Dorothy to create a hair light.
  • Place a reflector below the subject for fill.
  • Used the shutter speed to control the outdoor light tones.

Behind the lens info:

  • Nikon D300 w/80-200 f2.8
  • 1/80 f/8 @ 200 iso

Thank you Dorothy for the opportunity to create images for your new book!

Now... meet Dorothy.

About my book, and a bit of my bio:

American Fanatics is my fourth full-length book of poems, forthcoming this fall from the University of Pittsburgh Press. My poems are always illuminated darkly! This particular book, my first collection since 9/11, investigates faith and fanaticism and the fine, sometimes indiscernible line separating the two--and not just religious faith, but "secular" faith, too--the beliefs that drive our choices every day in the postmodern world in general, and in America in particular. There's a lot of gallows humor in these poems, a lot of pop culture be-bop, portraits of some of "America's lesser gods," like Aimee Semple McPherson, Joseph Smith, John Brown, and a Victorian psychic "fasting girl" named Mollie Fancher, but also dark believers like Timothy McVeigh. The title poem, "American Fanatics," was written during the second Bush administration. Here's a few stanzas:

Reading the newspaper lately,

you'd think America had been educated

in a single ray of handsome and murderous light by which we see individual belief is everything, being free.

If not now, when?

the fanatic asks.

If not me, the president says, then who?

("American Fanatics")

As I said, this is my fourth book of poems. My first book, All of the Above (1991) won the Barnard College New Women Poets Prize, and my second, The Post-Rapture Diner (1996), won an American Book Award. My most recent book, Rouge Pulp, was published in 2002. In addition to poems I write essays on contemporary poetry; this fall my article, "Baby Boom Poets and the New Zeitgeist," appeared in the literary magazine Prairie Schooner. I've won Fellowships from the National Endowment for the Arts, the North Carolina Arts Council, and the Fine Arts Work Center in Provincetown. Other Honors include two Pushcart Prizes, the Emily Clark Balch Prize, and the Grand Prize from the Los Angeles Poetry Festival, and I've been asked to read my poetry at the Library of Congress as well as at universities and arts centers across the country. I live in Los Angeles with my husband Phil Matero and my two sons Andrew and Dante. I'm a Professor of English and Creative Writing in the English Department at California State University, Northridge and live in Los Angeles.

Friday, April 2, 2010

Dragging the Shutter


I remember this session well! Jane Wurwand, the Founder of Dermalogica and The International Dermal Institution, was getting an honor from NAWBO-LA. I wanted to create an image to show the power of women in business. A simple headshot would not do. I wanted to capture this great woman inside her workspace @ the headquarters in Carson.

Here's what I did to create the image.

-I scouted the location the day before to get an idea... see the possibilities.

-Brought a tripod to the shoot.

-Lit Jane by bouncing a dynalite off the ceiling above her head... Sekonic reading for that light was f/5.6, just a little under the ambient light reading.

-I used 2-SB 800 speedlights in the far background, triggered by Pocket Wizards to accent the area.

-Placed the camera on a sturdy tripod & clicked the slow shutter of 1/20 second.

A small reflector below the subject always helps.

In & Out - The 10 Minute Executive Portrait Session



Executive portrait sessions are a real challenge. For one, they need to be quick. Yeah, it would be nice to have time to nurse the lighting to perfection. But most executives don't ever give you much time. Logistics can be an additional problem when you have to navigate through a busy metro area, like downtown LA, to reach the client.
This image is from a ten minute session in downtown Los Angeles with Jane Pak, CEO of the National Association of Women Business Owners, Los Angeles Chapter (NAWBO-LA). Navigating from my parked car to her high rise office took longer than the actual photo shoot.
Everything that I used for the shoot was inside my ThinkTank Airport International Rolling Camera Case, with the exception of a Manfrotto light stand & 32" umbrella that I carried in my hand.

Photo info:
Nikon D300 w/80-200 2.8 lens
exposure - 1/250 f/5 @ 400iso
3-SB800 speedlights
background - SB800/on floor 1/4 power pointed at back wall
fill - SB800/ceiling bounce @ 1/2 power
main - SB800/light stand mount directed into 32" umbrella @ 1/2 power
Small Westcott silver reflector on floor in foreground as kicker.

I could probably do a little in Photoshop to refine the image, but this is what came out of the camera.

Wednesday, July 1, 2009

NAWBO – Spotlight on Patty DeDominic


Women business owners from around the globe gathered in Chicago last week for the NAWBO Women's Business Conference. One of the faces in the crowd… Patty DeDominic. She has had a long relationship with NAWBO. I have photographed her many times over the years at civic events and I have found her to be a wonderful person.

I still remember the day when I heard about her Million Dollar challenge grant to NAWBO-LA; at the time, it was the largest gift ever given to NAWBO on any level by a single business owner. I remember thinking at the time… women are doing incredible things in business... you must be doing big business to afford to donate a cool Million... Patty truly must believe in the mission of NAWBO and the potential for women in the marketplace. These are great times for my daughter and other young women visionaries. NAWBO is a great place to connect with visionaries like Patty.

My daughter attended the Chicago conference and left the city excited about the possibilities. I was truly a proud papa when I saw my baby among the ranks of greatness in Chicago.

"NAWBO has, for decades, been close to my heart and helped me in my own business success. There are many alternatives when it comes to giving, but I wanted to ensure that NAWBO's valuable work would continue and that other entrepreneurs would be similarly inspired to contribute." ~ Patty DeDominic

Thursday, June 25, 2009

Women of NAWBO – Power Your Dreams


Marilyn Johnson, VP
IBM Marketing
IBM has a long standing relationship with NAWBO and each conference is an exciting event. This year in Chicago is awesome!!

So many powerful, smart women are in Chicago this week for NAWBO! I had promised before leaving Los Angeles that I would post images that show the face of NAWBO. It's hard to do this with all of the back to back activities. But, I think that it is an important process. So check back over the next few days to see the power… see the brains… see the beauty… inside the National Association of Women Business Owners.


Sabrina Martin - Smart In Solutions
My business specializes in strategic planning and management for CRM and ERP software implementation and integration initiatives.

My NAWBO experience has been outstanding! The knowledge and support of the Chicago Chapter has provided me with the direction needed to be aggressive and more confident with my business venture.


Diane Sears - DiVerse Media
Diane is the NAWBO Member of the Year 2008-2009. She is a great person to be around I sure hope that I can join her in Orlando this September.


Cynthia McClain-Hill - Strategic Counsel, NAWBO National President 2008-2009


The 2009 Power Your Dream NAWBO conference is a dream event that has come
alive because of the energy of the magnificent women who are attending. The
inspirational stories, the collaborative connections, and the authenticity
make this one of the most memorable events I've ever attended.

Helen Keller said, "Alone we can do so little; together we can do so much."
Being around these remarkable women in Chicago has led me to realize that
all will be well in the world and state of the economy because of the
creativity and innovation represented here. The energy of the successful
women business owners inspires me to go out and do even more for my
community.

Thank you, NAWBO.

---------------------------------------------

Award-winning entrepreneur and President of Upside Thinking, Inc., Lisa
Marie Platske is a dynamic motivational speaker known for her contagious
high energy, and ability to change the way leaders approach their personal
and professional lives.

Because she believes that every enterprise rises (or falls) with leadership,
Lisa Marie helps professionals to develop an authentic leadership vision in
order to maximize their sphere of influence, and increase their
wealth-building capacity.

Lisa Marie acquired much of her leadership expertise during her years in
banking and federal law enforcement. She is the author of Designing Your
Destiny and hosts a weekly radio show and a two-day annual conference on
leadership.

To learn more, visit www.UpsideThinking.com.

Lisa Marie Platske
President/CEO, Upside Thinking, Inc.


"This is my first year at the national conference and what a
breath of fresh air it was! Attending this conference has
given me the mental authority to move my business to a place I
could only dream of. In just 2 days, I have learned valuable
tools in conquering my fear of being too successful. As a
young business owner, I am inspired by the years of shared
experience brought together in one room. This is an event
that words could never describe. The powerful affect of NAWBO
must be experienced first hand.

Thank you NAWBO

Marveina Peters-Johnson
CFO
Teresa Peters Executive Realtors, Inc.
1601 Centinela Avenue Ste. #5
Inglewood, CA 90302
310-665-1145 Office
www.teresapetersoffice.com